Unaddressed mailings and distribution of leaflets

Unaddressed mailings and distribution of leaflets
Every evening, opening our mailbox, we find a huge amount of advertising information – for most brand we do not need. It happens though, and so that amidst all this useless information, we accidentally ingested a small piece of paper with information that is necessary and useful to us. It does not happen often, but sometimes leaflet still manages to find and attract the customer.

Efficiency leaflets depends on many factors: whether the proposed goods needed population, I wonder whether the people in the leaflet proposed price for the goods, if properly drafted offer, there is a leaflet interest due to their design, whether the selected location handing out leaflets and their quantity, etc. Also plays a role and method of distribution of leaflets.

In Moscow, distribute flyers in different ways: sometimes a company printing leaflets, distribute them on their own, as the finance for it to apply to specialized firms do not have. The second way of distributing leaflets, is to use the services of staff peddlers, and the third – homeworkers.

If you have such an opportunity – contact service employees. They have the ability to control the quality of distribution and a certain mobility due to the fact that the firm has information which was distributed information, and how much advertising media were distributed. The ability to control, of course, increases the cost of the delivery, but facilitates the analysis of the effectiveness of the advertising campaign is correctly defined circulation of handing out advertising space distribution of advertising information, whether effective flyer design and application of information on it, and so on. The company professionally engaged in distribution of leaflets has the ability to change the area, as well as the amount of advertising disseminated in the day, analyzing the number of response calls to interested clients, as well as the selection of circulation areas and delivery of promotional products, to analyze the quality of the proposals drawn up by the advertising and offer alternatives for future promotions.

Working with “telecommuting” is fundamentally different from the distribution of the advertising information by staff members. As a “homeworkers” attract residents of the area, which the circulation of leaflets shall keep, carrying it in a convenient time and usually in areas not too far from their place of residence. Check the quality of homeworkers is difficult, therefore, despite the lower price, the system works with homeworkers is less effective and reliable.

After the spread of the circulation in any way, comes into action, too, had a leaflet, the correctness of its text and design. Man responds to the leaflets produced by the same process in different ways: the majority of leaflets immediately ejected, some are considered, and then thrown away, well, Some folks still manages to be read and even borne home. And the main factor influencing the way people do to have not read the leaflet, is the appearance of leaflets, it is interesting and impressive, then there is a good layout of the leaflets.

Design flyers

The main goal of any leaflets – search for clients. Given this basic function of the leaflets, we can conclude that this flyer design plays a decisive role in its effectiveness as an advertising medium. Intrigued bright and attractive design offers him leaflets, your potential customer can take you a leaflet and explore its contents, and can just pass by, or immediately throw taken a flyer in the trash without reading. Leaflet design is original and attractive, is an excellent means of attracting the attention of buyers.

There are a few tricks to survive leaflet for a longer time. For example, you can make a flyer multifunctional: on one side of the advertising information, on the other – a calendar, or subway map, or a map of Moscow stores, etc. This leaflet will live a long life, but also in the manufacture of paper such leaflets should be better, which consequently increases the cost of flyers.

Flyers are divided into advertising and information. Hence the difference in approaches to the design of different types of flyers.

Design flyers

Flyers should contain bright, attractive images and photos. These can be photos of the products and the production process, or amusing pictures. Text information in the leaflet is minimal: only the main subject of the message and the coordinates for communication. The optimal situation for design leaflets, is the presence of a particular customer’s corporate identity. In this case it is easier to determine the color and text content leaflets. But in the absence of corporate identity, we will develop a colorful and bright design flyers, effectively attract attention.

Design information leaflet

Leaflet The design and layout of information leaflets, it is important to place more information about the goods or services offered, and sometimes the price of the products offered. Leaflet – a company representative and better if it is made in the corporate style. This leaflet should not immediately go into the trash, so the design of this type of leaflets should be weighed carefully.

At your request, our specialists design studio will develop and offer you several options for a logo or corporate identity, taking into account your wishes and the specifics of your company.

When designing flyers or any other promotional products, we focus on the objectives of the customer and the specifics of the advertised product or service. For instance, if the distribution of leaflets in places Listovkapotentsialnogo accumulations of your potential customers, we will design a bright and colorful, with a large picture of the advertised goods. If the products are supposed to hand the visitors, we will create a design leaflets containing more text information.

The design can be considered to some extent an art. To design a “working” leaflets, requires not only a good knowledge of graphics programs, but the ability to creatively, think outside the box, the ability to invent and implement original, creative design. After all, only well-made leaflets produce the desired effect.

We are interested in the development of quality products to promote the use of your business. Only in this case, you will want to return to us again. We are committed to long-term, fruitful cooperation, take into account your interests.

Sheet Products Printing

Sheet products are printing products printed on the sheet of paper and do not require any fastening means.

Sheet Products – is one of the most popular types of full color printing. Flyers, letterhead, brochures, diplomas, certificates, flyers – that’s what one wants for a given sheet of printed products. For flat products also include such products advertising printing as cards and invitations, labels, leaflets, posters and billboards, etc.

1.Leaflets – tools for finding customers.

Leaflets can be as one-sided and two-sided.
Paper quality depends entirely on the customer’s wishes. Most often used for printing leaflets or offset paper 80 or 65 g. / Sq. or coated paper 90-130 gr./kv.m. Samy common format leaflets – A5, A6, A4 sometimes.

Depending on circulation, printing flyers performed offset or digital printing method. Offset printing leaflets economically feasible circulation of leaflets at least 500 copies. Smaller print runs to perform better on digital technology.

Leaflets are both advertising and information.

Information leaflets are intended to report certain information about products or services of the company. In their manufacture using cheap enough paper grades, at least finishing operations.

Leaflets aim to create a certain image of the company. Design of similar leaflets received considerable attention, often leaflets produced in the company’s colors, which contributes to a better image of the company memorability.

Flyers – small leaflets on heavier paper. Often flyer has the detachable part is printed on some bonus for the owner of the flyer: discount coupon, free entry to the event, etc. Print flyers are usually smaller circulations than leaflets.

Printing leaflets, booklets, brochures.

Promotional brochures – these are the same leaflets, folded in a certain way. Since the folding operation is applied, the value above the cost of brochures leaflets.

Booklet printing, printing flyers as our printing can be made as a way of digital printing and offset printing method. The typical size of A4 booklets are 2 fold (after adding the booklets are very easy to use format 99H210 mm), 1 A4 and A3 fold in 1 rebate. Booklet format may be different, but, in practice, these formats are the most popular and convenient.
Pamphlet – responsible process, as corporate brochure.

Booklet and leaflet as a means of finding customers. The advantage of booklets in their more representative form, very informative.

As well as other promotional printing, corporate brochures are created using elements of corporate identity.

A typical material for the manufacture of coated paper booklets is 115-200 g./Sq. Booklet form is selected depending on its purpose. When making use of promotional leaflets UV coating, embossing, cutting, etc.

Banners and posters – large format sheet products. These items printing sealed, usually with one hand. A typical material for posters is coated paper 115-200 gr./Sq.m. Dimensions posters for internal use are quite large – A2 (420H600 mm) and A1 (600H900 mm)

Sheet products are fairly inexpensive and therefore one of the most popular printing market. Sheet promotional products – the basis of any advertising campaign. Brochures, leaflets, flyers, posters, greeting cards help to convey to your customers the right information or form blogopriyatny image of your company. Printing booklets, leaflets, and other flperov sheet products is one of our activities. Printing of these products usually is no particular difficulty and is performed, depending on the circulation, an offset printing and digital. If necessary, give the sheet production presentable appearance, can be used a variety of methods for finishing: lamination, varnishing, embossing, cutting.

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