Unaddressed mailings and distribution of leaflets
Every evening, opening our mailbox, we find a huge amount of advertising information – for most brand we do not need. It happens though, and so that amidst all this useless information, we accidentally ingested a small piece of paper with information that is necessary and useful to us. It does not happen often, but sometimes leaflet still manages to find and attract the customer.
Efficiency leaflets depends on many factors: whether the proposed goods needed population, I wonder whether the people in the leaflet proposed price for the goods, if properly drafted offer, there is a leaflet interest due to their design, whether the selected location handing out leaflets and their quantity, etc. Also plays a role and method of distribution of leaflets.
In Moscow, distribute flyers in different ways: sometimes a company printing leaflets, distribute them on their own, as the finance for it to apply to specialized firms do not have. The second way of distributing leaflets, is to use the services of staff peddlers, and the third – homeworkers.
If you have such an opportunity – contact service employees. They have the ability to control the quality of distribution and a certain mobility due to the fact that the firm has information which was distributed information, and how much advertising media were distributed. The ability to control, of course, increases the cost of the delivery, but facilitates the analysis of the effectiveness of the advertising campaign is correctly defined circulation of handing out advertising space distribution of advertising information, whether effective flyer design and application of information on it, and so on. The company professionally engaged in distribution of leaflets has the ability to change the area, as well as the amount of advertising disseminated in the day, analyzing the number of response calls to interested clients, as well as the selection of circulation areas and delivery of promotional products, to analyze the quality of the proposals drawn up by the advertising and offer alternatives for future promotions.
Working with “telecommuting” is fundamentally different from the distribution of the advertising information by staff members. As a “homeworkers” attract residents of the area, which the circulation of leaflets shall keep, carrying it in a convenient time and usually in areas not too far from their place of residence. Check the quality of homeworkers is difficult, therefore, despite the lower price, the system works with homeworkers is less effective and reliable.
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After the spread of the circulation in any way, comes into action, too, had a leaflet, the correctness of its text and design. Man responds to the leaflets produced by the same process in different ways: the majority of leaflets immediately ejected, some are considered, and then thrown away, well, Some folks still manages to be read and even borne home. And the main factor influencing the way people do to have not read the leaflet, is the appearance of leaflets, it is interesting and impressive, then there is a good layout of the leaflets.